About – Bera Jewels

About Us

If you want to know more about us, you're in the right place.
Be a part of our legacy

History

Three decades and counting.
Second Generation

Mission

We aim to provide every one
an easy access to jewelry

Vision

Designs that are one of a piece
with the best quality

Our Story

Bera Jewels, one of the leading names in the jewelry industry in Ahmedabad, was established in 1987. Known for its excellent craftsmanship and cordial customer service, this jewelry hub has gained popularity among customers in Ahmedabad as well as in other parts of the country. The business specializes in GOLD, DIAMOND and PLATINUM jewelry manufacturing.

With excellence in MANUFACTURING, CREATIVITY, CRAFTSMANSHIP & DESIGNING, Bera Jewels has completed a remarkable journey of 36 YEARS in this highly competitive market.

We are an EXPERIENCED and PROFESSIONALLY MANAGED MULTI-FACETED JEWELERY COMPANY associated with top artisans and designers which has given us the credentials of becoming trusted supplier for our clients.

Bera Jewels has a knack for harnessing talented designers and artisans to create cutting edge jewelry to satiate customers. If you have a design in mind and want to bring it to life, we will be at your disposal. And if you’re looking forward to kick-starting your own jewelry brand, we’ll be happy to collaborate.

At Bera Jewels, the ultimate goal is customer satisfaction and delivering what you exactly want is a priority.

The company is planning an expansion in the near future to cater to a larger client base and increasing demands of high quality jewelry. The incorporation of avant-garde equipment and computerized design techniques have changed the way jewelry is manufactured at Bera Jewels. We assure our clients design confidentiality and quality guarantee.

Through years of nurture and toiling, Bera Jewels has transformed into a paradigm that was once only dreamt of. We have been successful in leaving a mark in the jewelry industry with tremendous growth in the past couple of years due to our unique products and path-breaking customer service. Our aim, now, is to outperform ourselves and exceed the expectations of our clients each time!

Our Philosophy

A collective passion of art and architecture inspires the team of Bera Jewels to bring a fresh prosprective to the intricate, time- honoured craftsmanship of each meticulously handwoven creation.

The inspiration that drives our designers to create the most fascinating
Design

With designs that capture the beauty and celebration of special occasions in the life of the woman, we aim to be an integral part of her journey. We found our way into the wardrobes of women and men who are looking for contemporary designs and custom jewellery. With fabulously ornate creations in gold, diamonds, Kundan, Polki and precious stones, Bera Jewels is never short of a piece of beauty and glory that can compliment you.

The passion and vision of our craftsmen translate into beautiful and high quality
Products

There is little in this world that can compare to the luminescent sparkle of a diamond. Magnificent and breathtaking, Bera Jewels’ pieces come together to make statement, pieces that celebrate eternal love and commemorate lasting relationships. Our Karigars are provided with world-class facilities, a safe and supportive environment to create what we call jewellery. With the advancement of jewellery making equipment and technology, our workers also receive training and access to these top-of-the-line machines to aid in the creation process of their masterpieces.

Whom we work with

Retail stores

If you are a retailer or E-Commerce store that needs your unique jewelry manufactured, we can help.Our Team produces flawless, high-quality jewelry with a fast turnaround time. From CAD design to production to polishing, we will make sure your jewelry collection is ready for sale

Designer

We assist both new and aspiring designers and well-known brands to develop their creations. Creating a realistic digital render of your design and we also take care of the complete production process. We will guide and help you turn your vision into your own line of jewelry

Private Clients

We also craft custom jewelry for private clients. Whatever be your jewelry dream, we make it happen. We create jewelry that is one of a kind and is unique. Our team of expert designers work with you, hand in hand to make sure your jewelry is just like you envisioned.

It’s impossible for me to talk about Bera Jewels without acknowledging that a lot is connected to the context where our creativity was born: Gujarat, that gifted us with works of elevated goldsmithing to admire and emulate. Bera Jewels simply added its own inspiration and dedication.

The Minds

Meet Our Executive Director – Nandolal Bera

30 Years of Experience in Jewelry Manufacturing The Torchbearer of Tradition

A young man with no money, no guidance, and no experience, only a burning desire to build something of his own — that was Nandolal Bera when he first stepped into the suburbs of Ahmedabad. Life wasn’t easy; he did odd jobs, struggled to survive, but never gave up. In pursuit of stability, he began working as a “karigar”, and through relentless hard work and dedication, he mastered the art of jewelry making.

Driven by vision and courage, he set up a small jewelry manufacturing workshop — humble in size but grand in ambition. Years of dedication, honesty, and quality craftsmanship earned him respect and trust in the industry.

Over time, that small setup grew — but it was with the entry of his son, Pavitro Bera, that it transformed into a modern, professionally managed brand: Bera Jewels. Combining traditional artistry with digital innovation, Pavitro brought fresh energy and vision, taking the family legacy to new heights.

Today, as Executive Director, Nandolal Bera continues to be the soul and guiding force of the company, supervising with a sharp eye for detail and a heart full of passion. Even after three decades, his dreams remain alive, reflected in every piece of jewelry that bears the Bera Jewels name.

Meet Our CEO & Director – Pavitro Bera

Global MBA & Bachelor’s in Information Technology GIA Diamond Grader & Professional From Code to Carats – The Visionary Behind Bera Jewels

An employee turned software engineer, now a dynamic entrepreneur, Pavitro Bera has always had an innate passion for technology. His journey began with a fascination for innovation and led him to pursue Information Technology & MBA in Australia. After gaining global exposure and over a decade of entrepreneurial experience, he returned to India to establish his own IT consulting firm.

But destiny had more in store.

Inspired by his father’s legacy, a journey in jewelry manufacturing that began in 1987, Pavitro saw how the industry was evolving. Recognizing the gap between traditional artistry and modern expectations, he merged his technological expertise with generational craftsmanship, giving rise to Bera Jewels.

With over 7 years of experience in technology, marketing, and product development, he revolutionized the business by introducing digital systems, streamlining operations, and fostering a culture of innovation. Under his leadership, Bera Jewels has become a symbol of professionalism, precision, and progress in India’s jewelry manufacturing sector.

Today, Bera Jewels stands as a digitally empowered, professionally organized jewelry brand, known for its unique design concepts and commitment to excellence, all driven by the forward-thinking vision of its CEO.

Meet Our COO & Chief Design Officer – Sangita Deb

MBA in Information Systems & Bachelor in Physics GIA Jewelry Designer & Diamond Grader From IT Expertise to Award-Winning Design – The Multifaceted Leader of Bera Jewels

With a strong foundation in the IT industry, Sangita Deb has previously worked with leading corporates like TCS, where she honed her skills in systems, strategy, and execution. But beyond the logic and structure of technology, her true passion lay in creativity and aesthetics.

Today, as the Chief Operating Officer and Chief Design Officer at Bera Jewels, she blends the best of both worlds — her corporate discipline with her artistic vision. A GIA-certified designer, Sangita has led Bera Jewels to national acclaim, earning two prestigious awards in the Designer of India category.

Her journey from the tech world to the jewelry bench is a testament to her versatility and vision. She not only leads design innovation at Bera Jewels but also ensures that the business runs with modern professionalism and operational excellence.

Sangita’s unique blend of technical expertise, creative brilliance, and leadership acumen has transformed Bera Jewels into a brand known for precision, originality, and trust.